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Research papers

The co-creation revolution

With the advent of Web 2.0, the belief that consumers now have in their own voice, in their own creativity and in their own ability to express themselves is becoming more apparent. They clearly no longer see themselves as just passive respondents...

Catalogue: Innovate 2008
Authors: Ana C.M. Medeiros, Andrew Needham
Companies: Unilever, Face
June 16, 2008