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Research papers

Customer-driven innovation through online communities

Learnings about recruiting, engaging and driving innovation with multinational online communities of consumers who are both creative problem-solvers and representative of GSK's target markets are shared in this presentation. From 2005 through the...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Julie Wittes Schlack, Andrea Harkins
Companies: Communispace Corporation, GSK
November 16, 2010