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Research papers

The network of favours

Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case,...

Catalogue: Innovate 2008
Authors: Genoveva Florovits, István Kozári, Marta Hoffmann
June 16, 2008
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Citation

Florovits, Kozári and Hoffmann (2008a, June 16). The network of favours. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-network-of-favours