Resources Library by ANA

It takes many notes to make a symphony

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....

Catalogue: Congress 2017: Visionary

Author: Ritanbara Mundrey

August 24, 2017

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary

Authors: Russell King, Geoff Lowe

Company: Infotools

August 24, 2017

Stop with why

Byron Sharp’s book “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?One of the companies that used this...

Catalogue: Congress 2017: Visionary

Authors: Angelique de Reuver, Bram Jonkheer

August 23, 2017

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN

Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave

Company: IBOPE Inteligencia

June 15, 2017

Mobile evolution VS. revolution (Spanish)

Mobile has been a methodology which has been present in the Market Research industry for few years already and even the knowledge about what it can do and its main benefits is wide spread its use is still rather niche. The applications of Mobile for...

Catalogue: Latin America 2017: #IN

Author: Anibal Cantarian

Company: Ipsos MRBI

June 15, 2017

Business opportunities in an unexplored market

The main purpose of this article is to demonstrate that traditional market research won't necessarily function in Cuba. Rather, in this recently opened market, strategic research processes should begin by understanding the country's social context....

Catalogue: Latin America 2017: #IN

Authors: Fernando Alvarez, Francisco Cabral

Company: KANTAR TNS Malaysia

June 15, 2017

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Pascal Bourgeat, Paul Cording, Bart Langton

Company: Ipsos MRBI

May 9, 2017

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Paul Janssen, Robin de Rooij, Marina Georgieva

Company: SKIM

May 9, 2017

Artificial Intelligence algorithms

This paper will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation will be...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Sunando Das

Company: KANTAR TNS Malaysia

November 18, 2016