Resources Library by ANA

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Ray Poynter

May 19, 2016

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations

Author: David G. Bakken

October 1, 2015

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Dianne Gardiner

November 18, 2014

When tomorrow becomes today

This presentation opens the Digital-Innovation discussion, providing an overview of how new technologies, telecommunications and the internet are key to understanding the new research of this decade. Research today is reviewed, with its deficiencies,...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Daniel Cunill

May 3, 2012

Challenger companies and consortium teams

This presentation makes the case that a collaborative team from a network of boutique consulting and research firms along with independents is the right model for researchers to become strategic partners to Challenger Clients. It shows the contrast...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Hamsini Shivakumar, Shubhabrata Roy, Sharmila Das

April 17, 2012

Why customers are loyal

The subject of this paper is to discuss methodological assumptions concerning customer satisfaction studies. The authors, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Katarzyna Polok, Dobromir Cias, Tomasz Opalski

March 26, 2012

Connecting dots

This paper shares a business case showing how qualitative research, when properly interpreted, led to successful business results by finding the proper positioning for a newly launched brand in Sudan, a country with very challenging market dynamics....

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Diaa Rashwan

November 13, 2011

Time is of the essence

The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Adhil Patel

Company: KANTAR TNS Malaysia

October 26, 2011

Tell me what you want, what you really really want

This paper teaches how to generate the social media research results you desire regardless of what the true results are. It will show how to gather social media data from the internet using inappropriate sampling methods and how to select the wrong...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Annie Pettit

October 26, 2011