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Research papers

Multimode, global scale usage

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...

Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright, Kartik Pashupati, Roddy Knowles
Company: Research Now SSI
September 26, 2013
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Citation

Pettit, Courtright, Pashupati and Knowles (2013a, September 26). Multimode, global scale usage. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/multimode-global-scale-usage-8069


Research papers

Getting to know Wonder Woman

How mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour is illuminated by allowing stories to unfold rather than pre-framing the context. in a recent project with Kellogg's, BrainJuicer...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Chris Jones
Company: BrainJuicer
November 8, 2012
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Citation

Jones, C. (2012a, November 08). Getting to know Wonder Woman. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/getting-to-know-wonder-woman


Research papers

Self-ethnography for user experience design

An evolved approach to capturing and understanding consumer behaviour that utilises mobile and online tools in one project stream is demonstrated in this presentation. a meta-cognitive approach to self-ethnography that involves training participants...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Sharmila Subramanian, Katherine Gough
Company: Face
November 8, 2012
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Citation

Subramanian and Gough (2012a, November 08). Self-ethnography for user experience design. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/self-ethnography-for-user-experience-design


Research papers

Research goes mobile

Mobile research has long been discussed, but now it seems the opportunity and the capability are intersecting. Collaborating with luma Research, this case study looks at the future of mobile, and will explore how smartphone applications impact the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Sally Joubert, Christian Dubreuil
Companies: Research Now SSI, Luma Research
November 6, 2012
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Citation

Joubert and Dubreuil (2012a, November 06). Research goes mobile. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/research-goes-mobile


Research papers

Reality check in the digital age

The era of the long and drawn out survey is drawing to an end. In the digital age, we can no longer afford to waste time asking irrelevant questions. attention spans are short and new research methodologies such as mobile simply cannot support long...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Jan Hofmeyr, Alice Louw
Company: KANTAR TNS Malaysia
November 6, 2012
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Citation

Hofmeyr and Louw (2012a, November 06). Reality check in the digital age. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/reality-check-in-the-digital-age


Research papers

Research in the mobile mindset

The 2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Elias Veris, Annelies Verhaeghe
Company: InSites Consulting
November 6, 2012
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Citation

Veris and Verhaeghe (2012a, November 06). Research in the mobile mindset. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/research-in-the-mobile-mindset


Research papers

Babyface: Reading nonverbal cues to measure infants' acceptance of food products

Since infants cannot use scales to indicate how much they like something, mothers must use non-verbal cues to infer product acceptance or rejection. As an alternative to an expensive central location test with mother-infant dyads, we used mothers'...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Lauren Yourshaw, Payal Kondisetty, Ashley Gabel, Amy Elkes, Kelly Sheahan
Company: Blueberry
September 13, 2012
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Citation

Yourshaw, Kondisetty, Gabel, Elkes and Sheahan (2012a, September 13). Babyface: Reading nonverbal cues to measure infants' acceptance of food products. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/babyface-reading-nonverbal-cues-to-measure-infants-acceptance-of-food-products


Research papers

Should Latin America fall in love with shopper mobile research?

The idea of the 'Digital Era' is dead. People are not becoming more connected- they were simply never disconnected. Mobile usage is at unprecedented levels in countries around the world, with mobile usage in some emerging markets surpassing usage in...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Fabio Martins, Armando Mora
Company: Ipsos MRBI
May 3, 2012
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Citation

Martins and Mora (2012a, May 03). Should Latin America fall in love with shopper mobile research?. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/should-latin-america-fall-in-love-with-shopper-mobile-research-


Research papers

Time is of the essence

The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
October 26, 2011
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Citation

Patel, A. (2011a, October 26). Time is of the essence. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/time-is-of-the-essence