Resources Library by ANA

Tweetmiotics

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing. In this new landscape, Social Networks have become important and their expansion is...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: David Oyarzun, Karina Besprosvan

October 29, 2009

Sustainability, higher margin opportunities & economic crises

The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...

Catalogue: Congress 2009: Leading The Way

Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo

Company: Philips International

September 22, 2009

Reality YOUTH research

The Middle East is one of the youngest regions in the world with about two thirds of the population under 25 years of age. Technology has brought winds of change to the Arab World and some would even say that in the preceding five years the Arab...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Tammy Jalboukh, Ambrish Chaudhry

Company: KANTAR TNS Malaysia

February 11, 2009

How to turn Latin American trends into market opportunities

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends and reveal their consequences in terms of market...

Catalogue: Latin America 2006

Author: Jean Christophe Salles

Company: GfK

October 8, 2006

Foods, diet and wellbeing

This paper outlines how consumer trends information can help manufacturers in developing and implementing strategy. it also details how this information needs to look beyond the issue directly at hand – that is, to look both at what else...

Catalogue: Congress 2006: Foresight

Authors: Roger Smith, Bill Parton

Company: GfK

June 15, 2006

What next for consumers?

As consumer attitudes and behaviours continuously evolve, trends provide a framework for labelling, structuring and understanding these changes. when they are well observed, validated and communicated, trends become a powerful tool for stimulating...

Catalogue: Congress 2006: Foresight

Authors: Nadine Critchley, Will Galgey

Company: Nestlé

June 15, 2006

When good researchers go bad

Consumer insights has become the catch-phrase of the new millennium in market research. This presentation suggests that the emphasis on insights as opposed to research can produce shoddy research with poor insights.After a series of examples of...

Catalogue: Consumer Insights 2005

Author: Stephen P. Needel

November 15, 2005

Weblogs and the quest for trendsetters

Trendsetters' habits and behavior form the mass culture and help forecast the overall tendencies of market development. This presentation reviews the methods of revealing and studying trendsetters.The presenter analyzes current approaches toward the...

Catalogue: Consumer Insights 2005

Author: Serguie Cheikhetov

November 15, 2005

Understanding citizen expectations

This presentation explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR).Tracking changes in psychographic segments between 2001 and 2005 offers a...

Catalogue: Congress 2005: Making A Difference

Authors: Lloyd Hetherington, Eugene Kritski, Chris Coulter

Company: GlobeScan Incorporated

September 21, 2005