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Research reports

Qualitative research on Frequence shampoo

L'Oreal has a third shampoo to add to the Elseverange, Frequence; a mild shampoo to cope with hairthat is frequently washed. The objectives of the research reported here were: 1. To establish to what degree the points of theadvertising strategy were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1979
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Citation

, C. (1979a, December 01). Qualitative research on Frequence shampoo. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-frequence-shampoo


Research reports

Qualitative research into British rail corporate advertising

The advertising was felt to be trying to make the public 'aware' of what it was doing as an organization and further endeavoring to attract new passengers on the basis of efficiency, value for money, fast trains, etc. Respondents were unlikely to see...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Qualitative research into British rail corporate advertising . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-british-rail-corporate-advertising-


Research reports

Qualitative research on 'Big Softy' commercial at development stage

A new campaign for Kraft Philadelphiacheese was developed by JWT, with the aimof going on the air in Spring 1979. Hence, research was required totest responses to 'Big Softy' and give someindications in regard to the final detailedexecution and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Qualitative research on 'Big Softy' commercial at development stage. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-big-softy-commercial-at-development-stage


Research reports

Multiflex commercial pretest

The Prudential is planning to run a commercialfeaturing the new 'Multiflex' policy in a two weekburst at the end of September.The objective of the commercial is to create adegree of interest in the policy among the targetgroup whichcan then be taken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Multiflex commercial pretest. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/multiflex-commercial-pretest


Research reports

Rolo advertising research

A new commercial 'Cinema' has been produced forRolo. This research was designed to assess the reactions ofthe target audience to the advertising 'Cinema' covering specifically:1. Does the film communicate that Rolo is funand affectionate, for sharing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Rolo advertising research . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/rolo-advertising-research-


Research reports

Qualitative research into quality street radio advertising

Saatchi Saatchi Garland Compton Ltd., has developeda radio campaign for Quality Street comprising fourcommercials 'John son's Quality Street', 'Evans Quality Street', 'Smith's Quality Street' and' Wingco Boffo Harrington's'. The campaign has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into quality street radio advertising . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-quality-street-radio-advertising-


Research reports

Qualitative research into Max Factor press advertising II

The range advertising for Max Factor 'Blue Line'currently in press, is to be followed up by anadvertisement for nail enamel, using the samegirl/theme as on the range advertisement. The research was required to examine each of the alternatives.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into Max Factor press advertising II. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-max-factor-press-advertising-ii


Research reports

Short report on Hellmans advertising

The purpose of this research was to examine thecommunication of the animatic and draw inferences aboutthe potential of a finished advertisement made alongthose lines. The research would identify any weaknessesand suggest improvements. In particular,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Short report on Hellmans advertising. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/short-report-on-hellmans-advertising


Research reports

Young peoples' attitudes towards press advertising for the Midland Bank Ltd

Midland Bank Limited is considering two alternativeapproaches for a press campaign aimed at youngpeople. Recent advertising using other mediahas included a television and poster campaignusing the theme of Midland Bank and the individualtogether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Young peoples' attitudes towards press advertising for the Midland Bank Ltd. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/young-peoples-attitudes-towards-press-advertising-for-the-midland-bank-ltd