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Research reports

Qualitative research into 'Knuckles' advertising development

HCA Ltd., in conjunction with Evode Ltd., arecurrently progressing the development of a newHand Cleaner, and have developed a campaign. Accordingly, a qualitative research program was required in order to:1. Explore the communication of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into 'Knuckles' advertising development. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-knuckles-advertising-development


Research reports

Qualitative research into signal labelling

With the proposed increases in Fluoride content forSignal toothpaste, Unilever feel that it is necessaryte put seme caution on the toothpaste cardboard-outer(and possibly the tube which would effectively warnparents against allowing their children to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into signal labelling. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-signal-labelling


Research reports

Qualitative research into Wrangler advertising strategy

Doyle Dane Bernbach Limited is in the process of developing a televisioncommercial for Wrangler casual clothes.Three primary creative approaches were developed, and accordingly, aninitial exploratory phase of consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into Wrangler advertising strategy. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-wrangler-advertising-strategy


Research reports

Quantitative research into a gas payment tv commercial

Wells O'Brien Ltd has developed an animated TV commercialwhich informs individuals of more palatable ways ofpaying for the gas they consume.Consumer research into this commercial was required inorder to:1. Determine the primary communication ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Quantitative research into a gas payment tv commercial. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-a-gas-payment-tv-commercial


Research reports

Setlers creative development research

This is the first stage of research on Setlers with a view to helping in the creative development of a convincing new TV commercial for the brand which should be in line with the strategy and positioning. The objectives therefore were:1. To explore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Setlers creative development research. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/setlers-creative-development-research


Research reports

Baby Ribena advertising test

Although it is not planned to use television advertisingto support the national launch of Baby Ribena, this mediumhas been selected for the test market because there are not suitable regional magazines in the North West to carry theintroductory...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Baby Ribena advertising test. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/baby-ribena-advertising-test


Research reports

Qualitative research on the 'freshness sector'

The general objective of this piece of research was to obtain a consumer assessment of 4 new freshness positioning.  About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1975
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Citation

, C. (1975a, January 03). Qualitative research on the 'freshness sector' . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-freshness-sector-


Research reports

Qualitative research into the Keymarkets key symbols

As part of their current Corporate Identity Programme,Keymarkets Ltd. is considering the adoption of a new key symbol which is a more modern, less literal version ofthe original symbol.Accordingly the objectives of the present...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1974
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Citation

, C. (1974a, September 11). Qualitative research into the Keymarkets key symbols . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-key-markets-key-simbols-


Research reports

Psycho-synectic research into Weedkillers

Out of the total population of Weedkiller buyers (defined ashouseholders with garden/drive areas) only 30-40% actuallybuy Weedkillers. Accordingly 60% or more of property ownerspave a maintenance problem for which Weedkillers shouldlogically offer an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1974
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Citation

, C. (1974a, June 14). Psycho-synectic research into Weedkillers. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/psycho-synectic-research-into-weedkillers