You searched for: "*"

The results has been filter on Tags containing Cosmetics / Fragrance.
ANA has found 42 results for you, in 364 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on 'Blue Line' advertising

The Max Factor "Blue Line" range of cosmetics is toreceive advertising support, commencing in May 1979."Blue Line" is a wide range of cosmetics stronglybranded as Max Factor. As a range, it accounts fornearly half of all company sterling sales....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research on 'Blue Line' advertising. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-blue-line-advertising


Research reports

Qualitative research into Max Factor press advertising II

The range advertising for Max Factor 'Blue Line'currently in press, is to be followed up by anadvertisement for nail enamel, using the samegirl/theme as on the range advertisement. The research was required to examine each of the alternatives.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research into Max Factor press advertising II. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-max-factor-press-advertising-ii


Research reports

Qualitative research on Impulse

Impulse, a perfumed deodorant, is marketed successfullyin various other countries. The Company has decidedto test market the brand in the UK. There is atpresent no similar product on the market, so Impulsewill have to create its own market.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
×

Citation

, C. (1978a, September 01). Qualitative research on Impulse. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-impulse


Research reports

Qualitative research on Elseve balsam & volume shampoo

L'Oreal is launching a new range of shampoos.At the time of the research, Elseve Balsam Beautyshampoo was currently advertising on-air and theElseve Balsam Volume Shampoo was launchedSeptember/October 1977. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
×

Citation

, C. (1977a, December 01). Qualitative research on Elseve balsam & volume shampoo. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-elseve-balsam-volume-shampoo


Research reports

Qualitative research into the shampoo market

Beecham market two non-medicated or 'cosmetic'shampoo ranges, namely Silvikrin and Bristows.The Silvikrin range was relaunched in September1976 on a platform of natural ingredients and withchanges in packaging, formulation and advertising.Since...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research into the shampoo market. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shampoo-market


Research reports

Qualitative research into Project Omega

Elida Gibbs is interested in developing a possible newbrand of perfume and have available four possible 'concepts'. These take the form of animatic commercialswith voice-over, packs, and names.The specific objectives of the research were:1. To assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
×

Citation

, C. (1977a, June 01). Qualitative research into Project Omega. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-project-omega


Research reports

Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.

Elida Gibbs is preparing to introduce a new facecleansing lotion with the Pears brand name during 1977.Development of the product and preliminary fragrancetesting have already taken place and research was requiredin order to help position the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/research-report-on-concepts-for-a-new-facial-cleanser-on-behalf-of-elida-gibbs-ltd-


Research reports

Qualitative research into project Samba

A new product development company has developed the idea of afragrance range called Samba. The range will be centered on anaerosol fragrance and may be extended into other toiletryareas. It is targeted toappeal to 16 - 24-year-old girls and currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Qualitative research into project Samba. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-project-samba


Research reports

Grecian lotion and Restoria postal product test

In seeking applicants by means of a "coupon-ed"advertisement to test five variants of Greciah 2000,a surplus of applications was received. It was decidedto use a proportion of these to test Grecian 2000Lotion against its main United Kingdom...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Grecian lotion and Restoria postal product test. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/grecian-lotion-and-restoria-postal-product-test