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Research reports

Farming research

For this research 4 group discussions and 8 depth interviews wereconducted amongst farmers - owners and tenants.Respondents were the person who takes majordecisions over finances, usually the farmerhimself. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Farming research . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/farming-research-


Research reports

Young peoples' attitudes towards press advertising for the Midland Bank Ltd

Midland Bank Limited is considering two alternativeapproaches for a press campaign aimed at youngpeople. Recent advertising using other mediahas included a television and poster campaignusing the theme of Midland Bank and the individualtogether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Young peoples' attitudes towards press advertising for the Midland Bank Ltd. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/young-peoples-attitudes-towards-press-advertising-for-the-midland-bank-ltd


Research reports

Research report on consumer reactions to the National Giro Bank

In March 1977 a test campaign was launched in the GranadaTV area using the local press, local radio, regional editionsof national dailies and television. The objectives of the campaign were: 1. To establish the identity of 'National Giro Bank'with an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Research report on consumer reactions to the National Giro Bank. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/research-report-on-consumer-reactions-to-the-national-giro-bank


Research reports

Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.

The Provident Company owns a financial institution,purchased before the Consumer Credit Act came into force,named 'The People's Bank '. Hence it was considered necessary to investigate consumerreaction to the concept of another Bank and to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/consumer-reactions-towards-the-people-s-bank-on-behalf-of-the-provident-clothing-supplying-co-ltd-


Research reports

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1974
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Citation

, C. (1974a, January 02). Report on consumer attitudes to financial institutions. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/report-on-consumer-attitudes-to-financial-institutions


Research reports

Study of attitudes and behaviour of agents

The part played by agents in the Company's sellingoperation dictates that except in the introduction of newservices like the personal loan, it is to the agents thatthe Company must look for increased turnover - and, indeed,the agent is in some degree...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Study of attitudes and behaviour of agents . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/study-of-attitudes-and-behaviour-of-agents-


Research reports

Report on further qualitative research on Cooks/UDT/ Money Centre concept

Qualitative research was undertaken to examine:- The public image of Travel Agents in general andThomas Cook in particular;- Reactions to the idea of Cook's branches becomingboth travel agents and money centers. The research findings raised the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
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Citation

, C. (1972a, March 12). Report on further qualitative research on Cooks/UDT/ Money Centre concept. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-cooks-udt-money-centre-concept


Research reports

Qualitative research on reactions to Barclaycard press advertising stimuli

The general objectives of this research were to test out reactions of Barclaycard holders to some press advertising stimuli, with a view to providing some guidance on the optimum ways of encouraging holders to use Extended Credit. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 7, 1971
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Citation

, C. (1971a, January 07). Qualitative research on reactions to Barclaycard press advertising stimuli. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-reactions-to-barclaycard-press-advertising-stimuli