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Research reports

Qualitative research on Royal Navy observer recruitment

The Royal Navy is currently experiencing a seriousshortfall in the number of Observers recruited for theFleet Air Arm. The objectives of the research reported here were, therefore: 1. To establish the characteristics (both demographicand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Qualitative research on Royal Navy observer recruitment. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-royal-navy-observer-recruitment


Research reports

Attitude research into recruitment advertising for Stowe and Bowden

This research is designed to identify client expectations vis à vis the role of advertising agencies in the creation, placement, and administration of recruitment advertising. About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1970
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Citation

, C. (1970a, September 10). Attitude research into recruitment advertising for Stowe and Bowden. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/attitude-research-into-recruitment-advertising-for-stowe-and-bowden


Research reports

Royal Navy officer recruitment

The first task of the research is to establish why the majority of young men replying to advertisements fail to complete and send off Application forms. Secondary objectives will be to examine how the caliber of those replying can be boosted, and how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Royal Navy officer recruitment. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/royal-navy-officer-recruitment