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Research reports

Motivational research on Brown Bread

Consumption of brown bread has been increasing overthe last few years so that it now accounts forabout 13% of total domestic bread consumption.This report is Stage 1 Qualitative of researchdesigned to assist British Bakeries in planning forthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Motivational research on Brown Bread. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/motivational-research-on-brown-bread


Research reports

Lucozade research for Beecham of Ireland Ltd.

After steady growth during the 1960's and early1970's, sales of Lucozade have recently beendeclining or are static. It is the company'spolicy to return Lucozade to volume growth. The aim of this research was to improve understandingof the reasons for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Lucozade research for Beecham of Ireland Ltd. . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/lucozade-research-for-beecham-of-ireland-ltd-


Research reports

Qualitative research into sports cars

As a result of discussions between Leyland Cars and Saatchi & Saatchi, it became apparent thatthere was little information available onconsumers' views of sports cars.Accordingly, qualitative research was requiredin order to explore consumers'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Qualitative research into sports cars. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sports-cars


Research reports

Qualitative research into the shampoo market

Beecham market two non-medicated or 'cosmetic'shampoo ranges, namely Silvikrin and Bristows.The Silvikrin range was relaunched in September1976 on a platform of natural ingredients and withchanges in packaging, formulation and advertising.Since...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into the shampoo market. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shampoo-market


Research reports

Unicliffe long-term developments Think Tank results

On 15th/16th June 1976, a Think Tank was conductedin order to identify new product areas and opportunitiesfor Unicliffe, either completely new for the Company;or within present markets.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Unicliffe long-term developments Think Tank results. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/unicliffe-long-term-developments-think-tank-results


Research reports

Report on qualitative research Project D

The research presented in this report follows a series ofstudies involving attitudes to substitute tobaccos incigarettes carried out by CRAM. The last study carriedout between February and April 1975 ("Threats end Defences") explored possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Report on qualitative research Project D. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-project-d


Research reports

Think-tank in desired images of boots

In this research project, 12 Executives, 9 from Boots and 3 from Everetts, participatedin the Think Tank, which was moderated by PeterCooper. The objective was to explore the images and propertiesof BOOTS NOW, and to speculate on what BOOTS SHOULD...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 29, 1975
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Citation

, C. (1975a, September 29). Think-tank in desired images of boots. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/think-tank-in-desired-images-of-boots


Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974
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Citation

, C. (1974a, September 10). Report on trade and consumer research on Beekay-Bauknecht. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/report-on-trade-and-consumer-research-on-beekay-bauknecht


Research reports

Research report towards a general model of ice cream consumption

This report sets out a wide-ranging model of Ice Creampurchase and consumption. It is a preliminary model,intended to act as a source of ideas to facilitate planning.It is expected that it will be developed through furtherresearch in the future.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Research report towards a general model of ice cream consumption. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/research-report-towards-a-general-model-of-ice-cream-consumption