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Research reports

Creative research on 'Energen'

The research had two broad objectives: To examine qualitatively the image of theEnergen brand name from the point of view of marketing and advertising existing R.H.M. products and to explore new product ideas and possible extension to the Energen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Creative research on 'Energen'. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/creative-research-on-energen-


Research reports

Qualitative pack research on CO-OP own label products

This research was commissioned to provide the C.W.S. Design Department with guidance and information on Co-op own label packs derived from an evaluation of consumer attitudes to and perception of Co-op packs in eight product groups. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Qualitative pack research on CO-OP own label products. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/qualitative-pack-research-on-co-op-own-label-products


Research reports

Timpson's store image study

The aim of this research is to investigate consumer reactions to this new presentation of Timpson's, to define what is communicated and identifyany specific negatives or positives within this corporate image. More specifically tho research is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Timpson's store image study. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/timpson-s-store-image-study


Research reports

Royal Navy officer recruitment

The first task of the research is to establish why the majority of young men replying to advertisements fail to complete and send off Application forms. Secondary objectives will be to examine how the caliber of those replying can be boosted, and how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Royal Navy officer recruitment. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/royal-navy-officer-recruitment