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Videos

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Melissa Yow, Nick Clarke, Carissa Cater
November 22, 2023
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Citation

Yow, Clarke and Cater (2023a, November 22). Targeted Curiosity at Cathay Pacific . ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/targeted-curiosity-at-cathay-pacific--12350


Videos
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Citation

Cleary and Colwell (2022a, September 23). Irish Marketing Society Grand Prix Winner. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/irish-marketing-society-grand-prix-winner-building-a-brighter-future-for-irish-apples-12160


Videos
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Citation

(2021a, October 25). How to accelerate insights industry transformation after Covid-19. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/how-to-accelerate-insights-industry-transformation-after-covid-19


Videos
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Citation

Mociulsky, M. (2021a, October 25). Trends that impact and transform the Latin consumer. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/trends-that-impact-and-transform-the-latin-consumer


Webinars

Growing together

Join thought leaders in a discussion that touches on human empathy, consumer closeness and brand purpose with the ambition of exploring the drivers of future growth post Covid.

Catalogue: Vision and Values 2021
Authors: Tony Li, Dangjaithawin Anantachai, Nongchanok Stananonth, Rekha Nair
Companies: PMI CO. LTD., INTAGE HOLDINGS Inc.
October 25, 2021
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Citation

Li, Anantachai, Stananonth and Nair (2021a, October 25). Growing together. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/growing-together


Videos

Five million individuals and a single minded vision

Leveraging psychology principles, applied behavioral science, cultural activation to herd the individually-minded rule-breaking Kiwis to unite against Covid-19

Catalogue: Vision and Values 2021
Author: Colleen Ryan
Companies: Clemenger BBDO, TRA
October 25, 2021
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Citation

Ryan, C. (2021a, October 25). Five million individuals and a single minded vision . ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/five-million-individuals-and-a-single-minded-vision-


Videos

Searching for new equilibrium in a post-Covid world

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Vandana Chamaria
Company: Google
November 2, 2020
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Citation

Chamaria, V. (2020a, November 02). Searching for new equilibrium in a post-Covid world. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/searching-for-new-equilibrium-in-a-post-covid-world


Videos

Brands Connect: Episode 2

Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Martyn Crook
Companies: The Coca-Cola Company , United Healthcare
October 2, 2020
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Citation

Fafian and Crook (2020a, October 02). Brands Connect: Episode 2. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/brands-connect-episode-2


Videos

Customer-centricity post-pandemic

In the groundbreaking Insights 2020 initiative, Kantar led a consortium which included LinkedIn, Wharton, ESOMAR and many others, and laid the foundation for understanding the importance of customer-centricity and the role of insights organizations...

Catalogue: Insights Festival 2020
Author: J. Walker Smith
Company: Kantar
September 17, 2020
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Citation

Smith, J. (2020a, September 17). Customer-centricity post-pandemic. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/customer-centricity-post-pandemic