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Videos
Insights integration: Q&A Session
Q&A Session, Insights integration.
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Authors: Michelle Gansle, Greg Ambrose, Tara Murphy, Renata Policicio
June 11, 2020
Videos
Content rockstars
It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...
Catalogue: Client Summit 2019- Autumn Edition
Author: Namita Mediratta
Company: Unilever
October 3, 2019
Videos
Beauty tuned in
Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we...
Catalogue: Client Summit 2019- Autumn Edition
Authors: Trish McLoughlin, Vittoria Musotto
Company: Unilever
October 3, 2019
Videos
Content-based research
The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Erick Morales Donde
Company: De La Riva Group
September 8, 2019
Videos
Twitter and its conversational context (Spanish)
Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...
Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet
Companies: Arconte, Twitter
April 9, 2019
Videos
