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Data synergy
Phones, tablets, phablets, Google glass and passive measurement technologies produce an immense amount of data from geo-location to in-the-moment information exchange, representing potential research gold. While vast in amount, in and of itself,...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Guy Rolfe, Richard Blades, Colin Strong, Gawain Morrison, Frits van der Schaaf
Company: KANTAR TNS Malaysia
June 15, 2014
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Designing bonsai surveys
We are at a tipping point in online survey design as more and more people want to do surveys on mobile/tablet devices; and the Asian markets are leading the way. Up until recently our focus has been on simply getting surveys to work on these devices,...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Jon Puleston
June 15, 2014
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Heineken goes mobile in emerging markets (Spanish)
Heineken, one of the worldâs largest beer brands, has deep roots in Africa, Algeria, Egypt, Tunisia and The Middle East. In traditional markets like North America and Western Europe, growth rates are stagnant. Emerging markets, like Africa and...
Catalogue: Latin America 2014: Accelerating Growth
Author: Miguel Ramos
Company: Forsta
June 15, 2014
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How to get so much more from mobile
MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do so and for what is a bigger challenge. This...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Christopher Wallbridge
June 15, 2014
Videos
Using digital and mobile data tools in the mobile consumerâs research
In an industry including mobile technology, using traditional research methods for capturing consumer behaviour and insights (even those relatively new such as online qualitative and quantitative studies) is not enough nowadays. Nokia is trying to...
Catalogue: CEE Research Forum 2014: East Connection
Author: Daria Zenkovich
June 15, 2013
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