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Kearon and Sack (2021a, April 29). Increasing effectiveness and profitability: Your projects in focus. ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/increasing-effectiveness-and-profitability-your-projects-in-focus
Raben, McVey, Kearon and Callegaro (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/future-of-market-research-