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Videos

Towards an open-defecation-free, clean India

Diarrhoea is responsible for 300,000 childdeaths every year. Indiastill has a total of 6-7 Million undernourished children. Poorsanitation conditions played a big role in this.This case study is about:1. Research to transform sanitation...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: AV Surya, Saptarshi Guha
Companies: KANTAR TNS Malaysia, Kantar
September 8, 2019
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Citation

Surya and Guha (2019a, September 08). Towards an open-defecation-free, clean India. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/towards-an-open-defecation-free-clean-india


Webinars

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017
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Citation

Hickey, K. (2017a, December 29). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-


Videos

Gender bias in brands and business

Businesses and brands have an opportunity to grow market share by better meeting the need of both genders. However, it can be challenging to identify the opportunities when gender bias, particularly unconscious gender bias, obscures them. This paper...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Amy Fridlund, Nikki Feld
Company: KANTAR TNS Malaysia
December 4, 2017
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Citation

Fridlund and Feld (2017a, December 04). Gender bias in brands and business. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/gender-bias-in-brands-and-business-9205


Videos

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
November 27, 2017
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Citation

Souda and Zamarian (2017a, November 27). Can chairs talk?. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/can-chairs-talk--9179


Research papers

The agony and ecstasy of teaching an old dog new tricks

This article has briefly surveyed some of ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology. Thus, this article has...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
November 20, 2017
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Citation

Findlay, K. (2017a, November 20). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks-9168


Research papers

Helping introverts open up

This paper is divided into two parts; the first part (after defining the variables) explores the impact of introversion and extroversion on perceptions of self and life for the mentioned personalities; how they differ in their ways of looking at...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Arfa Syed, Tooba Kamil
Company: KANTAR TNS Malaysia
November 10, 2017
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Citation

Syed and Kamil (2017a, November 10). Helping introverts open up. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/helping-introverts-open-up


Research papers

Blink of an eye

This paper will talk about my learnings and give simple solutions to several analytical and technical challenges faced by most mid-sided companies working in the insights and strategy sphere- companies that don't have the kind of large-scale IT...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
November 10, 2017
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Citation

Souda, P. (2017a, November 10). Blink of an eye. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/blink-of-an-eye


Research papers

Why visionary researchers must embrace their inner comedian

We live in an age where a counselor to the Leader of the Free World has defended the White House spokesman's use of Alternative Facts, where Fake News is alleged to have affected the outcome of elections, and the contested notion of a Post-Truth era...

Catalogue: Congress 2017: Visionary
Authors: Will Goodhand, Stephen Carlin
Company: KANTAR TNS Malaysia
September 4, 2017
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Citation

Goodhand and Carlin (2017a, September 04). Why visionary researchers must embrace their inner comedian. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/why-visionary-researchers-must-embrace-their-inner-comedian


Research papers

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
September 4, 2017
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Citation

Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/can-chairs-talk-