Resources Library by ANA

Passive measurement: Path to purchase

Google and Nielsen came together to develop a way to better understand how consumers go about researching and buying mobile phones. With the internet in the palms of their hands, consumers interact a lot with the medium before considering and/or...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia

Companies: Google, Nielsen

November 2, 2020

How market research created words and changed worlds

Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national...

Catalogue: Insights Festival 2020

Authors: Jonathan Crickx, Mariam Ghabrial

Companies: Marketeers Research, UNICEF

September 17, 2020

Harnessing powerful storytelling

Storytelling can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built-in; everyone can identify with the main characters. But not all storytelling...

Catalogue: Insights Festival 2020

Authors: Renata Policicio, Collin Leirvik

Companies: ESPN, LRWGreenberg

September 15, 2020

Harnessing powerful storytelling

Storytelling can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built-in; everyone can identify with the main characters. But not all storytelling...

Catalogue: Insights Festival 2020

Authors: Renata Policicio, Collin Leirvik

Companies: ESPN, LRWGreenberg

September 15, 2020

Hacking the silent subconscious

We all dream of a 'tomorrow' when we will ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of...

Catalogue: Asia Pacific 2019

Authors: Nirupama Kaushik, Maitreyee Patki

Company: Brandscapes Worldwide

May 22, 2019

Globally irrational, locally rational?

Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Elina Halonen

June 15, 2015

'Power of laughter'

In 2012, Comedy Central undertook a major international study called ‘Comedy Across Borders’. This aimed to identify and explore how laughter shapes the lives of audiences and how this knowledge can be used for broadcasters and advertisers...

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier

Company: GfK

September 10, 2014

Revue Française du Marketing (Décembre 2012)

Qu'on l'appelle consom'acteur, conso'battant ou néo-consommateur, le nouveau consommateur fait l'objetces dernières années d'une attention toute particulière, notamment de la part du champ académique mais passeulement. En effet, les...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2012

Revue Française du Marketing (Décembre 2005)

Ce numéro de la Revue Française du Marketing se propose de faire le point sur lesrécentes recherches françaises dédiées à l'analyse et à l'explication ducomportement de l'internaute. Les cinq contributions du présent...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2005