Resources Library by ANA

Global Prices Study 2021

For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library. Its unique content provides an exclusive insight into how research pricing has adapted to the ever-increasing...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

September 24, 2021

Insights in times of COVID-19

ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.

May 26, 2020

The state of global research

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are....

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Ray Poynter

September 8, 2019

Key drivers of investment and M&A activity in market research

SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Kristin Luck, Kristof De Wulf, Lisa R. Courtade, Sima Vasa, Sören Haefcke

September 8, 2019

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019

Authors: Dalila Antonacachi, Garnette Weber

Companies: Itracks, Fine

April 8, 2019

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019

Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi

Companies: Fine, Itracks

April 7, 2019

Research World (October 2018)

Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in...

Catalogue: Research World 2018

Author: ESOMAR B.V.

October 1, 2018

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018

Author: Ray Poynter

September 23, 2018

Global Prices Study 2018

The ESOMAR Global Prices Study is run every two years and provides insights into the price of research around the world. For example, the differences in pricing that exist between countries, between types of projects, and over time. This iteration of...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

September 20, 2018