Resources Library by ANA

Turbocharged takeaway

Key takeaways from the Power-up stage at Congress 2023. The session looked at Genz and their mindset

Catalogue: Congress 2023

Author: Bianca Saldanha

Company: IPSOS

October 3, 2023

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023

Authors: Nicolas Pochart, Pierre Antoine Dubosc

September 29, 2023

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023

Authors: Nicolas Pochart, Pierre Antoine Dubosc, Nicolas Pochart, Pierre Antoine Dubosc, Nicolas Pochart, Pierre Antoine Dubosc

September 29, 2023

Turning Tik Toks into Business Insight

Colart had a challenge. They needed to find new audiences and had a hunch that they could find them online; but where to start? Working together, we co-developed a first-of-its-kind, qualitative method of multi-source analysis.

Catalogue: Forecast. Forward. Faster

Authors: Jeremy Hollow, Jatin Kuckreja

Companies: Colart, Listen and Learn Research

February 28, 2023

Qualitative Research: Staying Current & Looking Ahead

What's it about?A panel of qualitative experts will spearhead a lively overview of qualitative research ? where it came from, where it currently stands, and where it may be headed. What's in it for me?Join us for this illustrious panel...

Catalogue: Webinars 2023

Authors: Ed Keller, Jeff Walkowski, Katee George, Ed Keller, Jeff Walkowski, Katee George

Companies: Schlesinger Associates, Inc, QualCore.com, Nichols Research, MRII, Schlesinger Associates, Inc, QualCore.com, Nichols Research, MRII

February 20, 2023

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary

Author: Ritanbara Mundrey

Company: Nestle

September 23, 2022

From Phone Calls to Online Research, modernising Western Governors University's research approach

What's it about?Western Governors University?s (WGU) innovative competency-based academic approach allows individuals to fit their education into their lives, not the other way around. After determining that over the phone interviews were not an...

Catalogue: Webinars 2022

Authors: Sophia Krystek, Thomas Glover

Company: Recollective

March 11, 2022

UX, Qualitative & beyond

A multi-disciplinary meet-up for those with qualitative, UX, trend-watching & design thinking roles to discuss the power of cross-pollinating ideas and knowledge. The live discussion will be held at two different time zones on the 9th...

Catalogue: Community Circles

Authors: Tom De Ruyck, Christoph Welter

Companies: InSites Consulting, Point-Blank International GmbH

December 1, 2021