Resources Library by ANA

The dtect field management and security app

Catalogue: Congress 2023

Author: Greg Matheson

Company: iRestech

October 5, 2023

Data privacy matters: The digital landscape in Latin America & latest updates

The first part of this session will focus on Data Privacy Updates in the region, why is this so important right now and how ESOMAR can help you! Get ready for a bulk of great tips and practical recommendations from our Government Affairs &...

Catalogue: ESOMAR TV: Latin America at Home

Authors: Kim Smouter-Umans, Bianca Marcu

April 23, 2020

Data privacy matters

Join our expert guides from the ESOMAR Professional Standards team as they lead you through the most significant updates in the world of privacy and data protection, the impact this may have on your business and operations, and what this means for...

Catalogue: ESOMAR TV: Asia Pacific at Home

Author: Bianca Marcu

April 16, 2020

Who owns the data?

The rapid explosion of technology has led to a new age where the checks and balances of ethical data collection and self-regulation that grew organically over the past 70 years are now often 'overlooked' in favor of speed and cost-efficiency -all...

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Kadence International

March 3, 2018

Peace by piece

Our world knows many conflicts which stand in the way of global peace; civil wars and political unrest, global economic and financial crises, terrorist acts, lack of food security, access to safe water and the list goes on. Will these issues of...

Catalogue: Congress 2013: Think Big

Authors: Jean-Marc Leger, Ijaz Shafi Gilani

June 15, 2013

Market research challenges in emerging economies

The challenge of market research is perhaps greatest in countries where it becomes nearly impossible to complete any daily polls due to conditions of social inequality, violence as an historical constant and inefficient transportation and...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Catalina Mejia Rozo, Helga Mora Santamaría

Company: YanHaas S.A.

September 13, 2012

From terabytes to archetypes

This paper shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers' motivations and inhibitions within the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Alexander Erofeev, Simon Patterson

Company: QRi Consulting Ltd.

March 26, 2012

Power buyers or cautious shoppers?

This paper describes the result of a segmentation analysis of attitudes towards electronic commerce. A random sample of Internet users in the United States formed five distinct segments with varying beliefs concerning the usefulness security and...

Catalogue: ESOMAR Net Effects 1999

Author: Andrew Elder

June 15, 1999

Secure procurement

In recent years with growing pressure on profits and (at any rate in the U.K.) state interference in price-fixing, many companies have been devoting more attention to the need to develop procurement policies: skill and foresight in purchasing often...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Howard Biggs, David J. Corbett

June 15, 1977