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The Latinas' beauty bag
An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...
Catalogue: Latin America 2016: Research Renovation
Authors: Paola Toscano, Fernanda Nobrega
June 15, 2016
Videos
Delighting the shopsumer in the instant gratification world (Spanish)
Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...
Catalogue: Latin America 2016: Research Renovation
Author: Edwin Taborda
June 15, 2016
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Engagement on a tightrope (Spanish)
Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...
Catalogue: Latin America 2016: Research Renovation
Authors: Juan Chasan, Pablo Cibella, Orlando Riebman
Companies: StatMark Group, S.A.,
June 15, 2016
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New consumerism (Spanish)
The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...
Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Tanco, Steve August
June 15, 2016
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