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Webinars
Spotlight series: Launch of the 2021 Research Effectiveness Award
Time to revisit the Award Winners from 2020 while we open the call for proposals 2021! The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and/or societal...
Catalogue: Webinars 2021
Authors: Thomas Troch, Finn Raben, Greg Morris, Derick Davidson
April 28, 2021
Research papers
Future proof strategies
How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.
Catalogue: Latin America 2020 - Insights Festival
Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani
Companies: ROQUÃ Marketing Insights, Design Narratives Ltd., Holcim
October 19, 2020
Videos
YES (Young ESOMAR Society) Award Winners
The YES (Young ESOMAR Society) Award Winners for the LATAM Insight Festival 2020 are:- Nowadays Approaches to Offline Experience from Scarlett Cabrera, Red Thread, Peru- Digging into the Gram from Sharon Weygers, Datum, Peru
Catalogue: Latin America 2020 - Insights Festival
Authors: Scarlett Cabrera Merino, Sharon Weygers
Companies: Datum Internacional S.A., Red Thread
October 19, 2020
Videos
Time to destroy the online façade
Tune in to support and learn more from YOUR highest-rated young professional pitchers!
Catalogue: Insights Festival 2020
Authors: Joleen Chan, Vardhini Ramesh
Company: Kantar
September 17, 2020
Videos
Ceremony: Best Paper Award 2018/2019
Best Paper Award 2018/2019 Winners:Learning- Every damn day from Vanessa Oshima and The real story ends in Landfill from Crawford Hollingworth.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Vanessa Oshima, Crawford Hollingworth
September 8, 2019
Videos
Ceremony: Best Representative Awards 2019
Best Representative Awards 2019 in the Emerging Markets and Developed Markets.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha
September 8, 2019
Videos
Ceremony: Congress 2019 Best Paper Award Winner
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves
September 8, 2019
Videos
Ceremony: REA Award Winners 2019
REA Award Winners 2019 announcement from Joaquim Bretcha, ESOMAR President.Gold award winner: Half the Money I Spend on Advertising is Wasted;Silver award winner: Journey of a Modernized Diary;Bronze award winner: Project Affluent.
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Joaquim Bretcha
September 8, 2019
Research papers
