Resources Library by ANA

It's no more them and us- It's only us!

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europe's future economy and its fundamental...

Catalogue: Global Diversity 2006

Author: Nic Hall

May 8, 2006

Understanding the new 'elite' consumers in Central and Eastern Europe

This presentation demonstrates how improved purchasing power has produced an 'elite' group of consumers in the markets of Central and Eastern Europe.A new regional socio-economic classification developed using TGI market research data from 11 CEE...

Catalogue: Consumer Insights 2005

Author: Holly Carter

November 15, 2005

Net impact

The European public sector is faced with significant pressure to more efficiently deliver citizen services and simultaneously make their services available online.With a spectrum of pending public sector initiatives, including the European...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Andrew Elder, Scott Brown, Douglas Frosst

May 9, 2004

The introduction of the Euro

The introduction of the Euro will create a single currency area with about the size and the economic power of the United States. Beginning 1 January 1999 the Euro is the sole currency for all eleven countries participating in the European Monetary...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Raimund Wildner

Company: GfK

September 1, 1998

What news from the eastern front?

Regular research in twenty ‘non-western’ but ‘new’ European countries helps decision makers at top political levels (European Union parliament) analyse and better understand the opinion of the general public in their respective...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Anna Melich, Mark Hofmans

Company: GfK

September 1, 1998

The European Union

This paper describes the development of a feasibility study amongst top decision-makers in the European Union carried out on behalf of the European Commission. The survey was conducted in all fifteen member states of the Union and covered five main...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jacqueline Spence, Nicole Jamar

September 1, 1997

Application of traditional pricing research methods

This paper seeks to show, by means of a recent case study, a relatively new field where traditional research methods were applied. We will demonstrate how the data obtained by the effective use of a fairly standard research method was used as hard...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: David McCallum, Mungo Gilchrist

June 15, 1997

Developing a new way to monitor opinion in Europe

This paper covers the development of the Continuous Tracking Survey (CTS), a new instrument created for the European Commission to monitor public opinion in the European Union. The survey is carried out continuously using CATI and CAPI in the fifteen...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Karlheinz Reif, Roland Cayrol, Jenny Turtle

Company: CSA

September 1, 1996

Swedish agricultural co-operatives in the European Union

After Sweden became a member of the European Union, an uncertain period arised for the Swedish agricultural co-operatives. Before agricultural co-operatives operated on the domestic market. The surplus production was exported with export subsidies....

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Authors: G. J. Hendriks, Corne van de Klundert

February 1, 1996