Resources Library by ANA

Comparing apples to pommes

B2B organisations are increasingly challenged with reaching a global and diverse target audience. In order for insights to be actionable across borders, researchers and marketers should be aware of the cultural biases that are at play when conducting...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Conor Wilcock

June 15, 2014

Research World (April-May 2014)

In this issue we look at the Latin America and Asia Pacific regions, and how research deals with diversity.

Catalogue: Research World 2014

Author: ESOMAR B.V.

May 15, 2014

There's no such place as Chindia!

Universal concepts like motherhood, beauty, achievement and power, which many of our clients' brands are built o, can mean very different things across cultures. As growth for global brands increasingly starts to come from culturally diverse Asian...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Anjali Puri, Poonam V. Kumar

Company: KANTAR TNS Malaysia

April 7, 2013

Research communities in Asia Pacific

How are research communities being adopted in Asia Pacific - in Japan, China, India, or in Singapore and Vietnam? Is the future more likely to be MROCs or Community Panels, small and qualitative or large and quantitative? Research communities are one...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Ray Poynter

April 7, 2013

Russian kids and the West

The world is coalescing: why should we regard Russia separately from the rest? Take Russian children, for example. They watch The Simpsons, listen to Justin Bieber, aspire to have 'gangsta style' and say 'hey' instead of 'privet'. They might appear...

Catalogue: CEE Research Forum 2013: Research Remix

Authors: Anna Demianova, Julia Yuzbasheva

Company: Point-Blank International GmbH

March 17, 2013

Can survey gaming techniques cross continents?

The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers' consciousness along with new ideas on how questions can be asked in...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Duncan Rintoul, Jon Puleston

April 17, 2012

Smells like teen spirit

For the generation born in this millennium, growing affluence, smaller family size and media proliferation has meant that Youth values today are very different from the past generation. Is the middle class Asian Youth today similar to his Western...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Madhumita Chakraborty

Company: PepsiCo

November 13, 2011

From intuitive to formal cultural knowledge

As global marketing and market research efforts increasingly become centralized, one of the fallouts has been a loss of intuitive cultural knowledge that has traditionally been built into consumer insight and marketing communication by local teams...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Poonam V. Kumar, Anjali Puri

Company: KANTAR TNS Malaysia

November 18, 2010

Cooking with Goethe

Across individuals, cultures or target groups, Psychological Morphology describes how habits, emotions, visuals, products can be seen as unifying "Gestalten" (shapes) that constantly change and develop. From Goethe's Morphology of living beings via...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Kirsten Juchem, Thomas Pohne, Ramona Wehlig, Jens Lönneker

Company: Rheingold GmbH & Co. KG

November 18, 2010