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Research papers

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations
Authors: David Jamieson, Grant Miller, John Crockett
Company: IRIS Network
October 1, 2015

Videos

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations
Authors: David Jamieson, John Crockett, Grant Miller
Company: IRIS Network
June 15, 2015

Research papers

Are you paying attention?

Mobile devices have opened up market research opportunities. Yet, the anywhere, anytime aspects of mobile data collection can affect research quality with additional distractions and loss of attentiveness. This paper supports a current multi-cell...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro
Companies: KANTAR TNS Malaysia, Kantar
June 15, 2015

Videos

Mindshare's journey to mobile

5000 consumers in 10 countries in the MENA region answering surveys on their mobile phone for over 12 months - the ultimate solution to get in-the-moment consumer behavior insight in the region.Mindshare was the first in the GCC to think of using...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Alistair Hill, Rabih Soueidi
Company: MindShare
June 15, 2015

Case studies

Wearables: Putting the X-factor back into qualitative research

This paper showcases how a pioneering research technique was used to answer questions arising from new tv broadcaster, consumer and brand behaviours. Specifically the paper shows how wearable glasses that capture high quality AV footage from a...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Alex Charlton, Konrad Collao, Mark Fathalla, Mat Watson
November 18, 2014

Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (Japanese)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014

Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014

Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (French)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014

Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (German)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014