Resources Library by ANA

Social Media First

BBCMedia Action is implementing a European Union-funded project aimed at helpingyoung men and women within the ages of 18-24years in Nigeria to betterunderstand political and electoral issues, encouraging them to discuss theseissues and in turn...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anu Mohammed, Chibuike Utaka

September 8, 2019

Getting the feels

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Facebook's new reactions allow users to express themselves beyond the generic 'Like', and also have a stronger influence what shows up on a newsfeed. Yet current engagement metrics...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Debby Ling

Company: SKIM

September 8, 2019

TV real-time engagement!

 We present a novel approach to observing the level of engagement of television audiences. We use a device that is similar to a fitness tracker to measure a physiological marker of engagement called heart rate variability (HRV). The device allowed...

Catalogue: Latin America 2019

Authors: Felix Oberholzer, Daniela Novick

April 8, 2019

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2019

Author: Lucy Davison

March 18, 2019

Real people don't live in corporate offices

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Dan Wish

December 12, 2018

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2018

Authors: Lucy Davison, Lauren Raby

November 13, 2018

Look who's talking

Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Catalogue: Congress 2018

Authors: Christoph Welter, Serena Li

Company: Point-Blank International GmbH

September 23, 2018

Look who's talking

This is a story about how research can create a spark that propels a company forward- a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. Equipped with personal life journeys around...

Catalogue: Congress 2018

Authors: Christoph Welter, Serena Li

Company: Point-Blank International GmbH

September 23, 2018

The great internal communications experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.

Catalogue: Congress 2018

Authors: Begonia Fafian, Lucy Davison

September 23, 2018