Resources Library by ANA

iTV

There is much current discussion of iTV finally reaching a critical mass. However, these discussions tend to lack context - how rapidly are interactive TV (iTV) applications being rolled out?How are nascent iTV applications capturing the attention of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Author: David C. Tice

June 17, 2003

Internet inclusive multi-media reach/frequency and optimization

The tools available to support Internet-related media planning and buying are in their early stages of development. Being mostly impression and/or page view-based, these tools are unable to account for reach, frequency of exposure and total...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Authors: James H. Collins, Daniel T. Mallett

June 12, 2002

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 9, 2002

Making better media decisions

This paper is an update of the Advertising Research Foundation's historic 1961 monograph "Toward Better Media Comparisons". It has been revised to include new levels of paid media performance attentiveness, persuasion and response and to consider new...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Erwin Ephron, Bill Harvey, Denman Maroney, Bill Moran, Jim Spaeth

June 1, 2001

No matches found

Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet with its overtones of levity, privacy, and spontaneity – can affect, and be affected by, personality and mood. The issues examined...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Andy Dexter, David Smith, Joseph Brown

Company: DVL Smith Ltd

September 1, 2000

Why modernist media solutions are failing in a post-modern world

This paper demonstrates that harmonisation is no longer valid given the fragmentation and subsequent reconstruction of conventional media around a new media hub, the Internet. It argues that harmonisation is a modernist concept fumbling around in a...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Richard S. Wilson

October 20, 1998

Kidscope

Kidscope provides a rapid response to the need for knowledge and understanding of children and their behaviour. The project monitors trends and looks at the ways these changes will alter the lives of kids now and in the future. In addition the study...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Karen Fraser

October 22, 1997

Theorizing interactivity

There have been a large number of conflicting working models and assumptions proposed for interactive media, suggesting that there are problems in the way we conceptualize interactivity in general. Work in interactive media, including research,...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Peter Harris

June 15, 1997

Electronic publishing

The paper describes the work that has been carried out in the field of electronic new media auditing by the Audit Bureau of Circulations, ABC //electronic and the International Federation of Audit Bureaux of Circulations (IFABC).

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Richard Foan

June 15, 1997