Resources Library by ANA

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of consumer and B2B research. Learn why Microsoft needed to use one to figure out the other while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary

Authors: Hetty Fore, Renuka Iyer, Keith Phillips

Company: Research Now SSI

November 27, 2017

Out with words - Are pictures the new black?

A mobile research experiment replacing words entirely with “enhanced” pictures.In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future...

Catalogue: Congress 2017: Visionary

Authors: Sarah Jin, Anton Kozka

Company: Happy Thinking People

November 27, 2017

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary

Authors: Russell King, Geoff Lowe

Company: Infotools

November 27, 2017

Stop with why

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?

Catalogue: Congress 2017: Visionary

Authors: Angelique de Reuver, Bram Jonkheer

November 27, 2017

Faster. Smarter. Better? The future of data viz and fact based decision making

The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on...

Catalogue: Congress 2017: Visionary

Author: Alexander Skorka

November 27, 2017

Behind the automation curtain

Hear what we've gleaned from working with clients on automating various elements of the research process. We'll let you behind the curtain, candidly showing you what to do and what not to do all in the name of making your automation journey smoother...

Catalogue: Congress 2017: Visionary

Authors: Christian Dubreuil, Roddy Knowles

November 27, 2017

It takes many notes to make a symphony

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....

Catalogue: Congress 2017: Visionary

Author: Ritanbara Mundrey

November 27, 2017

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary

Authors: Dirk Huisman, Joris Huisman

Company: SKIM

November 27, 2017

Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Catalogue: Congress 2017: Visionary

Authors: Carlos Fonseca, Adam Riley, David Smith

Company: DVL Smith Ltd

November 27, 2017