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Magazines
Research World (April 2006)
âThe Creative Imperativeâ also applies to the world of marketing and market research. There is sufficient material demonstrating that market research has its own intrinsic added value. There are a host of case studies which illustrate and...
Catalogue: Research World 2006
Author: ESOMAR B.V.
April 1, 2006
Magazines
Research World (December 2005)
Will the profession be able to attract and retain qualified talent in the future? Until recently, a career in market research meant for many people a lifetimeâs employment. This is less true for research clients, but this was definitely the case...
Catalogue: Research World 2005
Author: ESOMAR B.V.
December 1, 2005
Magazines
Research World (October 2005)
Every sector of our industry is now using advanced equipment or technology for computer assisted collection of information, for database storage, transmission or analyses for data mining purposes. Tools such as the familiar tachistoscope and camera...
Catalogue: Research World 2005
Author: ESOMAR B.V.
October 1, 2005
Magazines
Research World (January 2005)
Our mission will remain to keep on improving in our work and to continue to improve. Always better. Making the difference. That includes 2005 as well. We will continue to raise issues that help to shape the discussions about, and the reputation of...
Catalogue: Research World 2005
Author: ESOMAR B.V.
January 1, 2005
Magazines
Research World (September 2004)
It is high time that the industry joined forces in order to establish what the actual situation is at the universities and major business schools and to determine what can be done together, and which initiatives can be taken in the field of...
Catalogue: Research World 2004
Author: ESOMAR B.V.
September 1, 2004
Research papers
A new role for projective techniques
Marketing and consumers have changed since Projective and other Elicitation techniques were introduced into market research half a century ago. The objectives and rationale for employing them then maybe less valid now. Equally, the wholesale,...
Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
October 28, 2001
Research papers
Net and nomadism
This paper analyzes the links between internet technology and relationships in three ways which offer different ways of experiencing time-space relationships: 1. Netrade and client networking: wired in individual and business relationships. These...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
September 1, 2000
Research papers
