Resources Library by ANA

Digital immersion

Augmented Reality (AR) alters a person's perception by overlaying virtual images over the real-time environment while virtual reality (VR) replaces the real-time environment with a simulated environment. Increasingly, retailers and marketers are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Tan Li Ching, Viraj Juthani

Company: Nielsen

May 23, 2018

Pricing of enormous number of features- Not a problem anymore!

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Surbhi Minocha, Vasudha Kumar

Company: Kantar

May 13, 2018

Pricing of enormous number of features

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Surbhi Minocha

Company: Kantar

May 13, 2018

Moving power, not stopping power

This presentation describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone...

Catalogue: Congress 2017: Visionary

Authors: Orlando Wood, Alex Hunt, Tom Ewing

Company: System1 Research Ltd

November 27, 2017

Is VR the auto industry's sleeping giant?

To test this hypothesis multiple independent studies marching samples for full product evaluations and VR stimulus evaluation were conducted with sedan, hatchbacks and compact SUVs. The main goal of these studies was to:1. Understand the challenges...

Catalogue: Big Data World 2017: Smart Data Integration

Authors: John Kiser, Narith Panh

Company: Ipsos MRBI

November 14, 2017

Beyond the hype

This paper argues that virtual reality technology (henceforth VR), far from being a mere flash-in-the-pan, represents a new story telling logic that has deep implications for the way in which qualitative research is conducted. In short, VR presents...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jim Mott, Peter Thomas

Company: BAMM Ltd.

November 3, 2017

Virtual reality meets traditional research

Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.

Catalogue: Congress 2017: Visionary

Author: Alexandra Chirilov

Company: GfK

October 26, 2017

From village to Virtual Reality

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India's most pervasive and intractable issues: Domestic Violence and Sex Trafficking....

Catalogue: Congress 2017: Visionary

Author: Hannah Surabhi

October 26, 2017

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary

Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers

Company:

September 10, 2017