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Research papers

Laboratory price response measurement in testing new products

Finding the "right" price is one of the main problems of any marketing strategy. To solve this problem it is necessary to have information on the effects of price changes on demand, i.e. on the form of the price response function. To derive this...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Bernd Erichson, Karl-Ludwig Börtzler
June 15, 1992
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Citation

Erichson and Börtzler (1992a, June 15). Laboratory price response measurement in testing new products. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/laboratory-price-response-measurement-in-testing-new-products


Research papers

TESI

Testmarket simulation can be used to predict the market share of a new product before its market introduction and it can provide diagnostic information concerning the product design, packaging, pricing and advertising. This information enables the...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Authors: Bernd Erichson, Karl-Ludwig Börtzler
June 15, 1988
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Citation

Erichson and Börtzler (1988a, June 15). TESI. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/tesi-3182


Research papers

TESI

The paper is intended to explain the basic principles of TESI and to illustrate its scope of application and information. It will also be shown how test market simulation can be used to analyse existing markets, uncover the competitive relations...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Bernd Erichson
October 26, 1987
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Citation

Erichson, B. (1987a, October 26). TESI. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/tesi