You searched for: "*"

The results has been filter on Authors containing Malin Br����nnback.
ANA has found 1 results for you, in 302 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Marketing decision-making using knowledge-based systems

Knowledge-based systems (KBS), a branch of artificial intelligence, are designed to replicate the functions performed by a human expert. They enable a user to consult a computer system as he/she would consult an expert advisor to figure out how to...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Pirkko Walden, Malin Brännback
June 15, 1992
×

Citation

Walden and Brännback (1992a, June 15). Marketing decision-making using knowledge-based systems. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/marketing-decision-making-using-knowledge-based-systems