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Research papers

Marketing decision-making using knowledge-based systems

Knowledge-based systems (KBS), a branch of artificial intelligence, are designed to replicate the functions performed by a human expert. They enable a user to consult a computer system as he/she would consult an expert advisor to figure out how to...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Pirkko Walden, Malin Brännback
June 15, 1992

Research papers

Expert systems in strategic marketing planning

In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen
June 15, 1987