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Knowledge-based systems (KBS), a branch of artificial intelligence, are designed to replicate the functions performed by a human expert. They enable a user to consult a computer system as he/she would consult an expert advisor to figure out how to...
In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.