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Research papers

Analysis of retail audit data with expertise systems

The present service of market research institutes constists of providing extensive reports and charts for their clients on a periodical basis. The corresponding market research department within the client's company as well as the market researcher...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Oliver Beys, Stefan Müller
Company: GfK
June 15, 1992
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Citation

Beys and Müller (1992a, June 15). Analysis of retail audit data with expertise systems. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/analysis-of-retail-audit-data-with-expertise-systems


Research papers

Steirerbrau information system

The general trend towards decentralizing data processing is further emphasized by the specific requirements and structures of information existing in the various departments of a large company. What Steirerbrau needed most, besides technical...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Gerhard Valeskini, Johannes Rupp
June 15, 1992
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Citation

Valeskini and Rupp (1992a, June 15). Steirerbrau information system. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/steirerbrau-information-system