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Research papers

Appreciation scores!

Ster, in close consultation with MarketResponse Nederland BV and 2Gather, set up a study to measure the effect of the Television Context on advertising effects. The fieldwork was conducted by Intomart GfK.This paper discusses this study, providing an...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Bas de Vos, Frans Kok
Company: MarketResponse Nederland BV
June 23, 2005

Research papers

The combination of the triad model and CAGI (computer assisted graphical interviewing)

This paper consists of three parts. In the first part some developments and the present situation concerning advertising are discussed, in particular in relation with communication research. Manufacturers appear to still have a somewhat conventional...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Theo B. C. Poiesz, Willem T. Brethouwer
Company: MarketResponse Nederland BV
June 15, 1992