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Research papers

Neurosemiotics

Recently neuroscience began to study the effect of brands and all that is involved with them through different structures and systems of our organism. neuroscience tries to understand what happens physically when we relate with a product, a logo or...

Catalogue: Latin America 2008
Authors: Carlos de Leon, Gabriela de la Riva, Oscar Cue, Rocio Ordonana, Alice Garreti, Monica Moctezuma, Mariana Ramirez-Degollado
Company: De La Riva Group
May 13, 2008
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Citation

de Leon et al. (2008a, May 13). Neurosemiotics. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/neurosemiotics


Research papers

The secrets of neuromarketing

Today's marketing research is often still limited to traditional pen-and-paper methodologies or qualitative techniques that imply the risk of subjectivity and the limitation to a descriptive approach with little explicatory potential. Medical...

Catalogue: Latin America 2008
Authors: Alejandra Ruiz-Contreras, Javier Cervantes, Oscar Prospero-Garcia, Philipp Hillenbrand
May 13, 2008
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Citation

Ruiz-Contreras, Cervantes, Prospero-Garcia and Hillenbrand (2008a, May 13). The secrets of neuromarketing. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-secrets-of-neuromarketing


Research papers

Bridging market paradoxes

Living in a glo-cal culture isn't easy: major trends and local particularities converge, collide and finally merge in a sort of cultural mash, which has both to be dissected into its particularities and understood as a whole in the quest for consumer...

Catalogue: Latin America 2008
Author: Saul Feldman
May 13, 2008
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Citation

Feldman, S. (2008a, May 13). Bridging market paradoxes. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/bridging-market-paradoxes


Research papers

No Latin love

The presentation comprises an analysis of Latin Americans' points of view regarding the globalization process. It presents the Latin American mixed feelings towards this process, focusing three dimensions: political, economical and cultural. Based...

Catalogue: Latin America 2008
Author: Constanza Cilley
Company: KANTAR TNS Malaysia
May 13, 2008
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Citation

Cilley, C. (2008a, May 13). No Latin love. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/no-latin-love