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Research papers
Makers revolutionise making
Based on ethnological research within the Berlin DIY scene, this study aims to throw light on the contemporary maker sub-culture. The trend of making has an impact on consumer culture: starting as a critical counter-project, the idea transforms and...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ayobamidele Gnädig, Maria Wronka, Dominic Eberhardt
November 18, 2015
Research papers
Phoenix and the power of garbage
This presentation examines 'info trash' information from qualitative research which is dismissed as irrelevant to the objectives. Looking at serendipitous discoveries in medicine, and the theory of memetics, the presenters argue that info trash is of...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Paul Robert Thomas, Angela Giebner, Ayobamidele Gnädig
Company: Happy Thinking People
November 18, 2010
Research papers
The culture Karma Chameleon
The theme of our paper is inspired by Clotaire Rapaille's work as described in his book The Culture Code. And by India, an exciting, dynamic place which is just screaming to be decoded by cultural theory as brands and products enter the race to touch...
Catalogue: Qualitative 2008: Consumer Choice
Authors: Mamata Kathuria, Ayobamidele Gnädig, Harry Key
Company: Happy Thinking People
November 20, 2008
Research papers
Heidi and the Bollyblog
The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored. The 'Performing Consumer' increasingly...
Catalogue: Asia Pacific 2007
Authors: Natascha Haehling von Lanzenauer, Ayobamidele Gnädig, Alain Messerli
Company: Happy Thinking People
March 12, 2007
Research papers
