You searched for: "*"

The results has been filter on Authors containing Dheeraj Sinha.
ANA has found 3 results for you, in 80 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The changing mindset of a billion minds

The opening of the Indian economy has opened up the minds of Indians. The emerging Indian mindset is finding its roots in the Kshatriya values of the traditional warrior class as opposed to the Brahminical values of the priestly knowledge class that...

Catalogue: Asia Pacific 2007
Author: Dheeraj Sinha
Company: Bates CHI & Partners
March 12, 2007

Research papers

Three generations, one big market

India is big and India is young. Its size and its demographics, together with the growth potential that India's economy is showing, have made it a fashionable market.Marketers from across the world and within India are betting high on these two...

Catalogue: Asia Pacific 2008
Author: Dheeraj Sinha
April 9, 2008

Research papers

Building youth brands in a youthful country

India today is a youthful country and all brands are trying to be young. In a context where 24 -45 years old are being targeted as youth, building brands for the real youth (15-24 years) needs a new framework. It needs research that can experience...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Dheeraj Sinha
Company: Bates CHI & Partners
April 7, 2009