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Research papers

Building in the BRICs

The BRICs markets- Brazil, Russia, India and China- are coming under increasing focus. As well as being seen as potential future cornerstones of the world economy, they are significant markets today in their own right. International brand owners...

Catalogue: Global Diversity 2006
Authors: Geoff Wicken, Roberto Lobl, Polly Carter
Company: IBOPE Inteligencia
May 8, 2006