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Research papers

Angels and demons

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media.Economic disparity among social groups makes possible the identification of groups with higher...

Catalogue: WM3 2007
Authors: Diana Arboleya-Comas, Roberto Lobl
Companies: KANTAR TNS Malaysia, IBOPE Inteligencia
June 3, 2007

Research papers

Merde a vous

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are shared by most as well as those that keep...

Catalogue: Latin America 2006
Authors: Roberto Lobl, Luisa Fernanda Streber
Company: IBOPE Inteligencia
October 10, 2006

Research papers

Communicating in Latin America

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl
Company: IBOPE Inteligencia
September 1, 1992

Research papers

Communicating in Latin America (Spanish)

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl
Company: IBOPE Inteligencia
September 1, 1992

Research papers

Building in the BRICs

The BRICs markets- Brazil, Russia, India and China- are coming under increasing focus. As well as being seen as potential future cornerstones of the world economy, they are significant markets today in their own right. International brand owners...

Catalogue: Global Diversity 2006
Authors: Geoff Wicken, Roberto Lobl, Polly Carter
Company: IBOPE Inteligencia
May 8, 2006