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Research papers

Headroom VS. heartroom

This paper details how by overlaying research insight on to targeting models, businesses can enhance their customer acquisition and retention strategies. Examples show how insight has enabled not only a more accurate pinpointing of customer...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Debra Walmsley, Stephen Barr
Company: Leapfrog Research and Planning Ltd
March 1, 2011
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Citation

Walmsley and Barr (2011a, March 01). Headroom VS. heartroom. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/headroom-vs-heartroom


Research papers

Insight, cultural diversity, revolutionary change

'If we known about semiotic analysis earlier and commissioned some before going into this market it would have saved us $18 million'. That remark made in 1999, apropos an emerging Eastern European market, came from a senior client at a multinational...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Hamsini Shivakumar, Malcolm Evans
Companies: Space Doctors Ltd, Leapfrog Research and Planning Ltd
September 15, 2010
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Citation

Shivakumar and Evans (2010a, September 15). Insight, cultural diversity, revolutionary change. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/insight-cultural-diversity-revolutionary-change