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Research papers

Brand activation

This paper analyses a new and recently strong Marketing trend: Brand Activation.Brand Activation refers to those marketing activities that have developed strongly over the last few years, which fulfil a double task: the traditional one of building...

Catalogue: Latin America 2005
Authors: Viviana Barcesat, Vanina Gruart
Companies: KANTAR TNS Malaysia, Unilever
October 23, 2005
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Citation

Barcesat and Gruart (2005a, October 23). Brand activation. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/brand-activation