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Research papers

Does free choice lead to higher satisfaction?

Most psychological research and everyday intuition suggest that consumers make more satisfying choices when they have a large unrestricted choice set.This paper challenges this logic and investigates the conditions under which consumers are happier...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Author: Ofer Zellermayer
March 1, 2004
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Citation

Zellermayer, O. (2004a, March 01). Does free choice lead to higher satisfaction?. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/does-free-choice-lead-to-higher-satisfaction-