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Research papers

The dealer as a customer

Vehicle manufacturers, their dealers, who they should regard as their customers, and the individuals or organisations who buy vehicles (who should be regarded as the dealer's customers) have an inter-dependent relationship. The manufacturer needs...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Ron Sewell
June 15, 1992
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Citation

Sewell, R. (1992a, June 15). The dealer as a customer. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-dealer-as-a-customer