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Customer Satisfaction Studies (CSS) have been carried out for very many years. More recently their importance and role have however altered considerably. First, they have become one of the fastest growing sectors of the research industry. Second,...
In order to obtain an indication of current levels ofsatisfaction and repurchase of Lanacane Creme in theUK, Combe International Incorporated, required aRepeat Purchase study to be conducted amongst Lanacan eCreme Business Reply Card returners.
The purpose of the research study was to investigatethe noticeable decline in recorded satisfaction by BPcustomers for the service provided by BP and its authorizeddistributors of central heating fuel.