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Magazines

Revue Française du Marketing (Décembre 2016)

Pour ce numéro 258 de la Revue Française du Marketing, nous avonsretenu quatre articles traitant de sujets très différents, certains couvrant desdomaines déjà explorés en leur apportant un regard nouveau, d' autres ouvrant...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2016
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Citation

, A. (2016a, December 01). Revue Française du Marketing (Décembre 2016). ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2016-


Videos

Addressing the missing link for enhanced customer experience

The presentation outlines how customer experience programmes for telecom operators can be enhanced with the integration of passive data, capturing actual consumer behaviours in this case collected from smartphone devices, which can then in turn be...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Gareth Deere, Muhammad Masood Ali Khan
Company: Ipsos MRBI
June 15, 2015
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Citation

Deere and Masood Ali Khan (2015a, June 15). Addressing the missing link for enhanced customer experience. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/addressing-the-missing-link-for-enhanced-customer-experience


Research papers

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Hans Zijlstra, Martijn van Keulen
Company: KANTAR TNS Malaysia
September 10, 2014
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Citation

Zijlstra and van Keulen (2014a, September 10). Innovation in customer feedback. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/innovation-in-customer-feedback-8344


Research papers

Inspiring Action at O2

This paper will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?
Authors: Nick Milne, Nick Baker
Company: Quadrangle Research Group
September 10, 2014
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Citation

Milne and Baker (2014a, September 10). Inspiring Action at O2. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/inspiring-action-at-o2-8346


Videos

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Martijn van Keulen, Hans Zijlstra
Company: KANTAR TNS Malaysia
June 15, 2014
×

Citation

van Keulen and Zijlstra (2014a, June 15). Innovation in customer feedback. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/innovation-in-customer-feedback


Videos

Inspiring action at O2

This session will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?
Authors: Nick Baker, Nick Milne
Company: Quadrangle Research Group
June 15, 2014
×

Citation

Baker and Milne (2014a, June 15). Inspiring action at O2. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/inspiring-action-at-o2


Videos

Happy shoppers

A key question for Asian retailers is the degree to which 'soft factors', such as shopper reactions to branding or in-store experiences, impacts satisfaction and shopper spend. In Indonesia, answering this question is complicated by the respondent's...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Alastair Gordon, Mamik Leonardo, Dwinarizki Setyorini, Farquhar Stirling
Company: Deka Marketing Research
June 15, 2014
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Citation

Gordon, Leonardo, Setyorini and Stirling (2014a, June 15). Happy shoppers. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/happy-shoppers


Research papers

Happy shoppers

In 2013, DEKA Marketing Research, in collaboration with Gordon & McCallum undertook a series of research studies designed to better understand the growth in use of this channel, and provide in-depth insight into the way customer engage with such...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Alastair Gordon, Farquhar Stirling, Dwinarizki Setyorini, Mamik Leonardo
Company: Deka Marketing Research
May 13, 2014
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Citation

Gordon, Stirling, Setyorini and Leonardo (2014a, May 13). Happy shoppers. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/happy-shoppers-8137


Magazines

Revue Française du Marketing (Avril 2013)

Pour rendre hommage à Jacques Antoine, nous avons choisi l'article sur l'évolution passée et future duconsommateur et de la consommation de 1950 aux années 2000 (N°164), article que vous trouverez ci après.À propos de la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2013
×

Citation

, A. (2013a, April 01). Revue Française du Marketing (Avril 2013). ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-avril-2013-