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Research papers

Internet surveys

The paper describes the results of one of the first commercial surveys to be conducted in the United Kingdom over the Internet. It directly compares email and postal methods of data collection. The results show a major advantage for email in terms of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Pete Comley
November 1, 1996

Research papers

Understanding the online panellist

This paper analyses the motivation of why people belong to online panels and provides an understanding of the dynamics of the relationship and the implications this may have for our industry. A survey of a UK panel has shown four distinct motivation...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Pete Comley
April 17, 2005

Videos

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014

Research papers

Pop-up surveys

The pop-up survey has been one of the most positive contributions to web site research in the brief history of Internet research. The technique became widely used after the pioneering work of Micael Dahlen (1998) on the Swedish web site Passagen. So...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Pete Comley
June 15, 2000

Research papers

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
November 18, 2014

Research papers

The games we play

Using a key theory of psychoanalysis (Transactional Analysis), this paper analyses the way we run our online panels. It points out that a lot of the problems we are experiencing (declining response rates, professional respondents, etc.) are...

Catalogue: Panel Research 2006
Author: Pete Comley
October 8, 2006

Research papers

Online panels are unsustainable: Online communities are the future

The paper discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world.It contends that the era of peak panel (like peak oil) may soon be upon us and radical solutions are required. It argues that we...

Catalogue: Panel Research 2007
Authors: Pete Comley, Matilda Andersson
Company: British Broadcasting Corporation (BBC)
October 28, 2007

Research papers

How information technology is changing research around Europe

This paper summarises the changes that have and are taking place in research agencies around Europe. It describes how agencies have progressed from a pre-technology era through a basic technology era and are now about to go into a technology...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Pete Comley
September 1, 1998

Research papers

Beyond online panels

The authors strongly believe that while online research is about to make marked inroads into conventional research in Europe, online panels can only provide part of the answer.The paper therefore looks at the need, in most markets outside of the...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Ray Poynter, Pete Comley
January 26, 2003